Work
What each company needed, what I did, and what changed. From founder-led startups to global enterprises.
Customer acquisition up 134% year over year
Reworked paid campaigns brought in 80% more new customers on the same ad spend, at 44% lower cost per customer.
- +134% new customer acquisition, January to September
- −44% cost per new customer, Q3 vs Q3
- +88% return on ad spend, Q3 vs Q3
Grew a media brand's revenue 42% in a year
A subscription media brand that sells to readers and to brand partners needed to grow both at once, with a small team.
- 42% revenue growth year over year
- +134% new customer acquisition, January to September, year over year
- 45% reduction in subscriber churn
- 20% share of annual revenue from a new partnership channel
Built a channel partner program from zero to a $15M ACV run rate
A public hosting company wanted ecommerce revenue and had no channel for it. I created the partnerships that became one.
- $15M ACV run rate for the channel partner program
- $1.2M largest single contract, in ACV
- 2x president's Club, two years running
Helped a global commerce platform enter North America
The platform was established overseas and new to the US. As lead for the Western US, I helped win its first major North American customers.
- $1.27M ACV from the largest new customer win
- 7 additional mid-market customer wins
- 10+ people led across each sales pursuit
Averaged 170% of quota selling commerce software to mid-market brands
Inside one of the world's largest software companies, I sold commerce and customer experience products to high-growth companies with $500M to $1B in revenue.
- 169.7% average quota attainment
- 367% of target in one year, top 5% company-wide
- $2M+ TCV on multiple new-customer contracts
Early employee at an ecommerce platform, from startup to acquisition
I joined an open-source ecommerce platform early and worked across marketing, channel, and sales as it grew from a startup into an acquisition.
- 2 years top salesperson, back to back
- $2M closed in my best year
- F500 accounts won in office technology, automotive, and music