About Chris
I have spent my career on both sides of commerce: selling platforms to merchants, and growing the merchants and brands themselves.
How I work
I start with the customer. How they buy, who has to say yes, and what each of those people needs to see. Then I design the offer, the process, or the program so it works for all of them. That approach is how I closed six- and seven-figure software deals and how I built partner channels other companies wanted to join.
I run growth off the numbers. Acquisition cost, conversion, churn, and pipeline get tracked in one place and reviewed on a schedule, so decisions get made on what is happening, not on what people remember.
Career
- 2024 to nowModern HuntsmanDirector, Growth and Partnerships
- 2020 to 2023VTEXDirector, Commerce and Marketplace Sales
- 2016 to 2020SAPSr. Solution Account Executive, Commerce and CX
- 2012 to 2016RackspaceCommerce Channel Partnerships Manager
- 2011 to 2012Ecommerce Accelerator (now ICF Interactive)Sales Director
- 2006 to 2011Magento (now Adobe)Project Manager, Channel Manager, Enterprise AE
Education
University of Southern California
MBA
Marshall School of Business
B.A., Print Journalism. University of Southern California.
Tools
Marketing and sales. Salesforce, HubSpot, Marketo, Google Analytics, Google Ads, Looker Studio, JMP, and SAS.
Commerce. Shopify, Magento, SAP Commerce, WordPress, and Stripe.